Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
By Guy Kawasaki.
Description
More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitali...
ISBN(s)
1591842239, 9781591842231
