Tourism Development: Principles and Practices
By A. K. Bhatia.
Description
This book approaches the subject of tourism from the perspectives of a social science. Some basic disciplines, such as economics, sociology, psychology, environment and geography are discussed as these relate to tourism. Part 1 covers dimensions such as historical, economic, organisational and international. Part 2 examines the service dimensions to assist professionals in understanding and managing tourism activity. The six chapters in this part deal with planning and development, marketing and communication and key product elements like accommodation and travel organisation sector. - from...
ISBN(s)
8120724097, 9788120724099
